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By Jack S. Duggal, MBA, PMP

It’s not what you know, but who you know is a saying that comes to mind every time you come across somebody who gets ahead because they knew the right people. Can you think of people who can get things done or have been promoted because they have connections, and not necessarily on the basis of their qualifications?

A similar question was researched by Arent Greve from the Norwegian School of Business and Economics and his colleagues. They investigated how human capital (knowledge) and social capital (relationships) contribute to individual productivity in project environments. Both are important, the researchers found; however the social capital or who you know has a noticeably greater impact on productivity in projects.


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